
WHAT DO YOU MEME? Toe Cheese Chase – The Silly Board Game for Family Game Night
- Toe Cheese Chase
- Toe Town: This silly board game is perfect for a hilarious and competitive family game night.
- How to Play: Child-friendly cards make moving around the game board easy. Just pick a Toe figure and pull a card, then move according to the card’s instructions. Just don’t let Toe Cheese tag you out!
- What’s Inside: 1 Toe Cheese piece, 4 Character pieces, Game Board, 70 Cards, Instructions
- Brought to you by What Do You Meme? Che
$16.99
From Awkward Silences to Uncontrollable Laughter: My Journey with the Internet’s Favorite Party Game
As someone who has hosted more game nights than I care to admit, I’ve seen my fair share of hits and misses when it comes to party games. Some leave your guests checking their watches, while others create those rare, magical moments where everyone is doubled over in laughter, gasping for air. The first time I brought out “What Do You Meme?” at a gathering of friends, I knew instantly I had struck gold. The combination of familiar internet memes and wickedly creative captions transformed a potentially awkward Friday night into one we still reference years later.
If you’re considering adding this cultural phenomenon to your game collection, you’ve come to the right place. I’ve played countless rounds, introduced it to friends from all walks of life, and even purchased expansion packs to keep things fresh. In this comprehensive guide, I’ll share everything I’ve learned about “What Do You Meme?” – from what makes it special to which edition might be right for your specific group of friends.
What Exactly Is “What Do You Meme?” (And Why Is Everyone Talking About It?)
Before diving into the nitty-gritty of purchasing advice, let’s make sure we’re on the same page about what this game actually is. “What Do You Meme?” is a card-based party game that cleverly combines internet culture with the familiar format of games like Cards Against Humanity. The basic premise is simple: players take turns being the judge, selecting a photo card featuring a popular meme, and the other players submit caption cards from their hands that they think pair best with the image. The judge picks their favorite combination, and whoever submitted that caption wins the round.
What makes this game particularly brilliant is how it taps into our collective online experience. Those viral images we’ve all scrolled past, laughed at, or shared – they’re now physical cards in your hands, waiting to be paired with often inappropriate, always hilarious captions. It’s like bringing the internet to life at your dining room table, minus the trolls and endless scrolling.
The first time I introduced this game to my friend group, I remember my typically reserved colleague Sarah laughing so hard she snorted wine through her nose when someone paired a particularly stoic Willy Wonka meme with a caption about their dating life. That moment – watching everyone connect through shared humor – is precisely why this game has earned a permanent spot in my entertainment arsenal.
Why You Should Consider Adding This Game to Your Collection
If you’re still on the fence about whether “What Do You Meme?” deserves a place on your game shelf, allow me to make the case for why this isn’t just another fleeting party game:
1. Universal Appeal with a Modern Twist
Unlike traditional board games that might feel dated or niche, “What Do You Meme?” speaks the language of today’s culture. Whether your friends are social media addicts or casual internet users, everyone recognizes these images. I’ve played this with my tech-savvy younger cousins and my parents (though be warned – you might need to explain some references to older generations), and both groups found common ground in the humor.
The beauty lies in its accessibility – you don’t need to be a meme expert to enjoy the game. The images are familiar enough that most people get the context, and the captions do a lot of the heavy lifting. This universal recognition creates an immediate comfort level that gets the game flowing quickly.
2. The Perfect Ice-Breaker for Any Gathering
I’ve used this game to salvage awkward dinner parties, energize tired friend gatherings, and even help new acquaintances bond. There’s something about collectively creating absurd, often inappropriate humor that breaks down social barriers faster than any round of small talk.
Last summer, I hosted a barbecue where half the guests were meeting for the first time. After dinner hit a conversational lull, I broke out “What Do You Meme?” Within twenty minutes, people who had been politely nodding at each other’s career anecdotes were now howling with laughter and high-fiving over particularly inspired card combinations. By the end of the night, phone numbers were exchanged, and new friendships had formed – all catalyzed by a simple card game.
3. Replayability That Keeps On Giving
Unlike some party games that grow stale after a few plays, “What Do You Meme?” has remarkable staying power. The base game alone offers enough combinations to keep multiple game nights fresh, but the real longevity comes from the expansion packs and themed editions (which I’ll cover in depth later).
I’ve owned my copy for over three years now, and it continues to deliver new laughs. Sometimes it’s because the cultural context of a meme has evolved, sometimes it’s because we’re playing with different people who bring new energy, and sometimes it’s simply the random magic of card combinations we hadn’t seen before.
4. A Mirror to Our Shared Digital Culture
There’s something oddly satisfying about taking our digital experiences and making them tangible. “What Do You Meme?” succeeds in transforming those fleeting moments of online humor into physical artifacts we can pass around, laugh about together, and experience in real time with real people.
In an age where so much of our interaction happens through screens, there’s a special joy in gathering around a table to laugh at the very content we usually consume in isolation. It creates a meta-experience that feels both nostalgic and thoroughly modern at the same time.
Understanding the Different Editions: Which One Is Right for You?
One of the most confusing aspects when purchasing “What Do You Meme?” is navigating the different versions available. Let me break down the main options to help you make an informed decision:
The Original Core Game
This is where most people should start. The original “What Do You Meme?” core set typically includes 435 cards (360 caption cards and 75 photo cards) along with an easel to display the current photo card. This provides plenty of content for numerous game sessions before things start feeling repetitive.
I recommend the core game for most first-time buyers because it gives you the classic experience with the most recognizable memes. If you end up loving it (and most people do), you can always expand your collection later.
The NSFW Edition: For Adults Only
If your friend group tends toward the more risqué side of humor, you might consider going straight for the NSFW (Not Safe For Work) edition. This version amps up the adult content significantly, with captions and images that would make your grandmother blush – or possibly laugh, depending on your grandmother.
I picked up the NSFW expansion after playing the base game for about six months, and it definitely rejuvenated our game nights. Just be warned: these cards pull no punches. I’ve seen people’s cheeks turn red reading some of these captions aloud, which is part of the fun, but know your audience.
Family Edition: Keeping It Clean(er)
On the opposite end of the spectrum, the Family Edition tones down the content to make it appropriate for mixed groups, including teens and adults who prefer less explicit humor. This doesn’t mean it’s boring – the game still maintains its wit and charm, just without the more adult references.
I purchased this version specifically for holiday gatherings where my nieces and nephews would be participating. It’s still genuinely funny, and sometimes the constraints of keeping things PG-13 actually lead to more creative humor. That said, if you’re exclusively playing with adult friends who aren’t easily offended, the standard or NSFW editions offer more flexibility.
Themed Editions: Finding Your Niche
Beyond the main versions, “What Do You Meme?” has expanded into various themed editions. These include:
- Fresh Memes Edition: Features newer memes that have gained popularity since the original game release
- TV Show Editions: Themed versions for shows like Friends, The Office, and others
- TikTok Edition: Focused on content from the popular short-form video platform
- College Alumni Edition: Customized for specific university experiences
These themed versions work best either as standalone games for serious fans of the specific content or as expansions to mix with your base game. I added the Fresh Memes expansion after about a year of playing the original, and it breathed new life into our game nights by introducing content none of us had seen before.
What’s Actually in the Box? Breaking Down Components and Quality
Before you purchase, it’s helpful to know exactly what you’re getting. Here’s my honest assessment of the physical components of “What Do You Meme?”:
Card Quality and Durability
The cards themselves are printed on decent quality cardstock – not as thick as premium playing cards, but substantial enough to withstand regular use. After dozens of game nights spanning three years, my original set shows some wear around the edges, but remains perfectly playable.
One smart investment I made early on was card sleeves for the photo cards, since these get handled the most and displayed on the easel. Standard card sleeves fit perfectly and have preserved my photo cards remarkably well.
The Easel: Necessary or Gimmick?
The included easel is a small plastic stand designed to display the current photo card. While not essential to gameplay, I’ve found it genuinely enhances the experience by keeping the photo visible to everyone throughout the round. It’s also helpful for larger groups where passing the photo around would be cumbersome.
The easel is admittedly not the most premium component – it’s lightweight plastic that does its job without any frills. Mine has a small crack in one corner after a particularly enthusiastic game night, but it still functions perfectly well.
Box and Storage
The game box is sturdy enough and features the classic design that’s become instantly recognizable. Inside, there’s a simple cardboard insert that holds the different card types. It’s functional, though not as elaborate as some premium board games with custom inserts.
One small complaint: as you add expansion packs, the original box quickly becomes insufficient. After my collection grew to include two expansions, I invested in a small photo storage box that now houses all my “What Do You Meme?” content in one place.
Overall Production Value
For the price point (typically between $25-35 for the base game), the production quality is entirely reasonable. This isn’t a premium board game with miniatures and custom components – it’s a card game designed for casual fun, and the materials reflect that. Everything is perfectly functional and durable enough for regular play, which is really all you need.
Navigating Retailers: Where to Buy (And Where to Avoid)
“What Do You Meme?” has become popular enough that it’s widely available across multiple retailers, both online and brick-and-mortar. Here’s my advice on purchasing options:
Major Retailers
The game is regularly stocked at major retailers like Target, Walmart, and Barnes & Noble. The advantage of these sources is consistent pricing (usually at or just below MSRP) and the ability to see the product in person before buying. I purchased my original set at Target during a 15% off board game sale, which made it a particularly good value.
Online Options
Amazon consistently carries most versions of the game, often at competitive prices and with quick shipping for Prime members. The manufacturer also sells directly through their website (whatdoyoumeme.com), which sometimes offers bundles or exclusive content you won’t find elsewhere.
When I was hunting for the Fresh Memes expansion, I found it was temporarily out of stock at most physical retailers but readily available on Amazon. The convenience factor can’t be overstated, especially for expansions or themed editions that might not make it to store shelves.
Specialty Game Stores
Don’t overlook local game shops, which sometimes carry “What Do You Meme?” alongside more traditional board games. While prices might be slightly higher, supporting local businesses has its own value. Plus, staff at specialty stores tend to be more knowledgeable if you have specific questions about different editions or compatibility.
Beware of Counterfeit Versions
One important warning: “What Do You Meme?” has become popular enough that counterfeit versions have appeared on some marketplace sites. I’ve seen reports of fake games with poor print quality, missing cards, or even completely incorrect content. Stick to reputable retailers or the official website to ensure you’re getting the genuine product.
Signs of potential counterfeits include suspiciously low prices, packaging that looks slightly off, or cards that feel thin or have poor print quality. If you suspect you’ve received a counterfeit, most legitimate retailers have return policies that will protect you.
Playing with Different Group Sizes: Finding the Sweet Spot
One of the most frequent questions I get when recommending this game is, “How many people do we need to make it fun?” Based on extensive experience with various group sizes, here’s my assessment:
The Minimum: Three Players
Technically, you can play “What Do You Meme?” with as few as three players, but I’ve found this to be the absolute minimum for an enjoyable experience. With three players, each round has only two people submitting captions, which limits the variety and competition significantly.
I’ve played a few three-player games in a pinch, and while still fun, the experience feels somewhat diluted. The game really thrives on having multiple options to choose from each round, which just isn’t possible with the minimum player count.
The Sweet Spot: Five to Eight Players
In my experience, “What Do You Meme?” reaches its full potential with five to eight players. This range provides enough diversity in caption submissions to make judging challenging and entertaining, without dragging the game out too long between turns.
My most memorable game nights have typically involved six players – enough for plenty of laughs and variety, but intimate enough that everyone remains engaged throughout. At this player count, rounds move quickly, and everyone gets several chances to be the judge over a typical one-hour play session.
The Upper Limit: Ten-Plus Players
The game box suggests a maximum of twenty players, but I’d approach double-digit player counts with caution. While technically playable with large groups, the experience changes significantly. Rounds take much longer, players spend more time waiting for their turn as judge, and the intimacy of a smaller game can get lost.
That said, I’ve successfully played with groups of 10-12 by implementing a few house rules:
- Setting a strict time limit for caption submission (30 seconds works well)
- Having the judge narrow down to three finalists before making a final decision
- Occasionally splitting into two separate games if the group dynamics allow
Large group play can be chaotic but undeniably hilarious – just be prepared to adapt the standard rules for smoother play.
Making the Most of Your Game: Pro Tips from Hundreds of Rounds
After countless game nights centered around “What Do You Meme?”, I’ve developed some strategies that consistently enhance the experience. Here are my top tips for getting the most out of your purchase:
1. Curate Your Cards for Your Group
Don’t be afraid to remove cards that don’t resonate with your specific friend group. After a few play sessions, I went through and pulled about 20 caption cards that consistently fell flat with my regular players. This simple curation dramatically improved our hit rate for funny combinations.
Similarly, if there are photo cards featuring memes your group doesn’t recognize, consider setting those aside temporarily. The game works best when everyone understands the cultural context of the images.
2. Implement House Rules That Enhance Fun
The official rules provide a solid foundation, but house rules can take the experience to another level. Some of my group’s favorite modifications include:
- The Redemption Round: At the end of the game, anyone who hasn’t won a round gets to be judge for a final “redemption round” where the stakes are doubled
- Caption Creation: For advanced players, occasionally allow someone to write their own caption on a blank card rather than using their hand
- The Veto Power: Each player gets one “veto” per game to reject a photo card and replace it with a new one
These small tweaks keep the game fresh and allow you to tailor the experience to your group’s specific sense of humor.
3. Perfect Pacing Through Food and Drinks
“What Do You Meme?” pairs brilliantly with casual food and drinks. I’ve found that having simple snacks and beverages available helps maintain the perfect relaxed atmosphere. The game naturally creates small breaks between rounds, perfect for grabbing another drink or handful of chips.
For longer game nights, I typically schedule a proper food break after about 45 minutes of play. This prevents fatigue and keeps energy high for another round afterward.
4. Mix and Match Expansions Strategically
If you own multiple versions or expansions, don’t feel obligated to use everything at once. I’ve found that selectively combining elements from different sets based on your current players yields the best experience.
For example, when playing with my more conservative in-laws, I’ll pull caption cards from both the Family Edition and the milder cards from the base game. When my college friends visit, I’ll create a custom deck mixing the base game with the spicier NSFW expansion cards.
5. Capture the Memories
Some of the combinations created during “What Do You Meme?” sessions are so hilarious that they deserve to be immortalized. I keep a small notebook where we record particularly legendary pairings, complete with the date and who created them. This has become a treasured record of our game nights that we occasionally revisit for laughs.
A few friends have taken this further by actually photographing the winning combinations from each round. These make for hilarious group chat content the next day and help preserve those “you had to be there” moments.
Is This Game Right for You? Honest Considerations
While I clearly love “What Do You Meme?”, it’s not universally perfect for every situation. Here are some honest considerations to help you decide if this game aligns with your needs:
Content Sensitivity
Even the Family Edition contains humor that some might find irreverent. The standard and NSFW editions definitely include content that could be offensive to more sensitive players. Know your group’s boundaries before purchasing, and be prepared to set aside cards that might cross the line for particular players.
Pop Culture Knowledge Requirements
The game assumes a basic familiarity with internet meme culture. While you don’t need to be a meme expert, players who are completely disconnected from online culture might feel lost. I’ve seen this occasionally with older relatives who don’t use social media – they can still enjoy the game, but some of the context is lost on them.
Replayability With the Same Group
While I mentioned earlier that the game has good staying power, playing with exactly the same group repeatedly will eventually lead to diminishing returns. The surprise factor gradually declines as players become familiar with the cards. Expansion packs help address this, but be aware that this isn’t a game with infinite replayability unless you regularly introduce new content or new players.
Complexity Level
If you’re looking for deep strategy or complex mechanics, this isn’t that type of game. “What Do You Meme?” is firmly in the party game category – simple rules with a focus on social interaction rather than strategic thinking. For many groups, this accessibility is a strength, but serious strategy gamers might find it too lightweight.
The Final Verdict: Is “What Do You Meme?” Worth Your Money?
After thousands of words analyzing every aspect of this game, let me give you my straightforward conclusion: “What Do You Meme?” delivers exceptional value for most casual game night enthusiasts.
For roughly the price of two movie tickets, you get a versatile game that can entertain groups of various sizes, adapts to different humor preferences, and consistently delivers laugh-out-loud moments. Few entertainment options offer the same dollars-to-fun ratio, especially when you consider how many game nights you can get from a single purchase.
The physical components, while not premium, are entirely adequate for the game’s purpose. The real value lies in the carefully curated content – the selection of recognizable memes and cleverly written captions that spark humor when combined.
If your game nights prioritize laughter, social connection, and accessible fun over complex strategy, “What Do You Meme?” deserves a place in your collection. Just be prepared to become the friend who always gets asked to bring “that funny meme game” to every gathering – a small price to pay for reliable entertainment that strengthens friendships through shared laughter.
Whether you’re looking to break the ice with new acquaintances, breathe life into a stale friend gathering, or simply create memorable moments with people you care about, this game consistently delivers. And in a world where genuine face-to-face connection sometimes feels increasingly rare, there’s something wonderfully refreshing about a game that gets us laughing together in the same room, no screens required (ironically, by using the content we usually see on those very screens).
So yes, I wholeheartedly recommend adding “What Do You Meme?” to your game collection. Just be warned: your cheeks might hurt from laughing, and you’ll never look at certain memes the same way again.